Redevelopment Application: 728 Main Street, Vancouver

Redevelopment Application: 728 Main Street, Vancouver

  • Redevelopment Application
  • Vancouver
January 6, 2022

Site Area: 12,844 Sqft

FSR: 6.49

Potential Buildable: 83,358 Sqft

The proposed development will implement the land use policies, principles, and initiatives of the area. The use, massing and architectural vocabulary adheres to the visions for the Chinatown neighbourhood. The proposed building is 11 storeys and 114 feet high.

The two main facades of the proposed building are developed to replicate the architectural expression and complexity of the historic character facade treatment. The building form up to the 9th level is consistent with the vertical façade definition of Chinatown with two distinctive two-level base consistent with the historic retail form.

A vernacular of the typical “balcony-style” architecture of Chinatown’s society building is used throughout the main mid-rise section of the proposed development on both Main and Union Streets. Balconies vary in shape and size from more enclosed recessed balconies to open and continuous decks/balconies on the upper two levels of the principal facades.

Solid wall element, window patterns and fenestrations conform to the scale, configuration and look of the Chinatown Society buildings and typical Victorian and Edwardian architectural styles present in both Chinatown and Gastown.

Project Statistic:

  • An 11-storey, mixed-use building comprising retail uses at grade, 19 social housing units on the 2nd and 3rd floors, and 75 market residential dwelling units above
  • A proposed height of 35.1 m (115.2 ft.)
  • A floor space ratio of 6.49 (7,749.1 m² / 83,413 sq. ft.)
  • Loading is located at the rear of the building with vehicular access from the lane



Yoyoe Lu

Founder and managing principal

Yoyoe is the founder and managing principal of Claridge. She was ranked one of Vancouver’s top real estate agents. Currently, Yoyoe is our strategic mind leading the team to success. Her affiliation with industry professionals put her ahead of our competitors. Yoyoe is also part of the Rotary Club of West Vancouver, Canadian Homebuilders Association, Urban Land Institute and Urban Development Institute.

Ashley Osborn

Development Site and Investment Specialist

Ashely is our lead land and investment advisor. He has been consistently featured in the annual top 100 real estate deals of British Columbia ranking. With over $15 billion worth of domestic and international real estate investments under his belt, Ashley is one of the top agents in the province. His 20 years of real estate and financial experience make him a master in negotiation and acquisition.

Patricia Wong Chong

Investment and Leasing Specialist

Patricia is our investment and retail leasing advisor. Her experience in brokerage and market research analysis has helped her comprise over $550 million in commercial real estate transactions. Patricia is responsible, detail-oriented, and professional. Her strong work ethic and positive attitude have led her to surpass all her competitors.

Schumann Li

Land Assembly & Residential Specialist

Schumann is a top-producing realtor in the Lower Mainland with more than 30 years’ experience. Over the years, Schumann hasn’t just garnered awards, but the trust of countless customers. Her clients continually refer to her outstanding professionalism, work ethic and poise.

Wendy Kaip

Sales Associate

Whether it’s decoding city policies, strategizing relocation plans, home sellers looking for a trustworthy advisor to unlock their property’s maximum potential- Wendy is here to help every step along the way.

Prior to real estate, Wendy spent over a decade in the mining industry with her attention to detail, keen negotiation skills, extensive network and strong reputation for getting the deal done, bringing endless value to her current real estate clients.

Whether you are thinking about selling to a developer, or have more questions about commercial real estate, Wendy invites you to connect, to see how she can utilize her expertise and team to help create value and maximize your real estate goals.

Simon Chan

Managing Broker

Simon is the managing broker of Claridge Real Estate Advisors Inc. His expertise has helped our agents resolve many difficulties. Not only is Simon knowledgeable with real estate legislation, but he is also very detail orientated. With Simon on our team, our agents are confident to conduct businesses and will always get the support they need to ensure they’re not walking on dirty water.

Frank Zhou


As the analyst of the company, my key job is to help brokers to find marketable clients and locate feasible development sites by collecting and analyzing up-to-date market transaction data and conducting target market and property-level research. Meanwhile, I am also in charge of maintaining the company’s property database to ensure accuracy and comprehensiveness and continuously upgrading the level of knowledge by staying up to date with hot topics, and market trends, and incorporating findings into everyday work. Before joining the company, I worked for CR Group as a real estate investment manager, focusing on capital raising, equity and debt financing, acquisition and renovation. I hold 2 master’s degrees, one in Housing Management and the other in Economics.